→ Led brand positioning work for fast-growing startups within telehealth, last mile logistics, children’s health, B2B services, investments, and EV charging.

→ Led brand strategy work for a gaming center, an NGO, a furniture company, an energy company, and three property development projects, including repositioning of a new neighborhood in Central Stockholm.

→ Helped clients with bespoke strategy projects such as sustainability brand strategy for a global fashion brand, superfan insights, and strategy for a world-famous rock band.

→ Helped agencies develop brand and creative strategies for travel destinations, last-mile logistics, dairy products, financial systems, footwear, fashion accessories, recruitment, trade unions, and eyewear.

→ Advised numerous CEOs and founders on business development and brand building.

→ A 3:1 win ratio in helping agencies win pitches.

→ Educated four agencies and one marketing department on brand strategy and creative development plus held multiple lectures at Berghs SoC and Stockholm University.