→ Brand positioning for fast-growing startups in telehealth, last-mile logistics, EV charging, electricity management, vibes coding, finance, professional services, investments, and risk management.

→ Brand positioning for a gaming center, e-commerce furniture, a content marketing group, and three property development projects, including a new neighborhood in central Stockholm.

→ Brand architecture for an NGO, a major education company, and a content marketing group.

→ Sustainability brand strategy for a global fashion brand.

→ Ongoing advisory and creative strategy for a disruptive coffee startup.

→ Strategy-offer and set-up for a mid-sized comms agency.

→ Superfan insights strategy for one of the world's biggest rock bands, a leading EDM producer, and a legendary rock artist.

→ Creative strategy support for agencies across travel, last-mile logistics, dairy, financial systems, footwear, food, recruitment, telecoms, children's food, eyewear, and fashion accessories.

→ Course and lectures at Berghs SoC and Stockholm University.