RESUME

2022-: Independent planner and brand strategist. Strategic Accidents. Stockholm, Sweden.

2018-2021: Head of cultural insights and strategy (strategy department) & Partner. NORD DDB Stockholm, Sweden.

2015-2018: Planning Director. Edelman Deportivo. Stockholm, Sweden.

2012-2014: Creative Planner. Edelman. Stockholm, Sweden.

2010-2012: Junior Planner/Planner. Storåkers McCann. Stockholm, Sweden.

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2009: Account Planning Bootcamp. Miami Ad School. Hamburg, Germany.

2006-2009: Bachelor, Advertising and PR. Stockholm University.

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Professional Education/Certifications: KIMM Management Training. Mark Ritsons MiniMBA in Marketing, John Hegartys School of Creativity, Design Thinking for Business Innovation. Effectiveness Certified by Swedish Advertisers Association.

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Other stuff: Lecturer at Berghs School of Communications and Stockholm University. Jury in 100 Wattaren (Swedish Effies) and Guldägget Effekt (twice!). Won some advertising awards.